Privacy Policy

Last updated: March 3, 2026

1. Entities Responsible

This privacy policy applies to personal data processed by CherryPop Entertainment Ltd. For data inquiries, contact contact@cherrypop.agency.

2. Data We Collect

We may collect the following categories of personal data:

  • Contact information (name, email address, phone number)
  • Account credentials and company details
  • Payment and billing information
  • Location data
  • Communication preferences

3. How We Collect Data

Data is gathered directly via our website and applications, from public sources, third parties, cookies, and IT systems.

4. Lawful Basis for Processing

We rely on the following lawful bases under UK GDPR and EU GDPR to process your personal data:

  • Consent — where you have given clear consent for us to process your data for a specific purpose.
  • Contractual necessity — where processing is necessary to perform a contract with you.
  • Legal obligations — where processing is necessary to comply with the law.
  • Legitimate interests — where processing is necessary for our legitimate interests or those of a third party, provided your rights do not override those interests.

5. Data Sharing

We may share your personal data with:

  • Payment providers for processing transactions
  • Marketing agencies for promotional activities
  • Credit agencies for verification purposes
  • Third-party operational support providers

All third parties are contractually required to protect your data and use it only for specified purposes.

6. Data Retention

  • Account data is held for five years after account deletion.
  • Payment records are retained for seven years per tax requirements.

7. International Transfers

Your data may be transferred internationally for operational purposes. Where transfers occur, we implement appropriate safeguards including Standard Contractual Clauses and adequacy regulations to ensure your data remains protected.

8. Your Rights

Under UK GDPR and EU GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict processing of your data
  • Data portability
  • Withdraw consent at any time
  • Object to marketing communications
  • Lodge a complaint with the UK Information Commissioner's Office (ICO)

9. Contact

For privacy inquiries and rights requests, contact us at contact@cherrypop.agency.